This project will focus on analysing Curry's UK marketing efforts related to customer acquisition.
It will involve studying the effectiveness of various acquisition channels and strategies. Increase
Curry's UK online sales by 3% within one month by optimising customer acquisition channels,
improving targeting and messaging, and enhancing the overall customer acquisition process.
DATA GATHERING & PREPARATION:
Currys is a UK-based retailer of electrical and technology products. According to FY 2023, currys
online sales reported a 2% decrease and a 8% decrease in customer satisfaction. Following are
some data which will provide the further info.
Exploratory Data Analysis (EDA):
Important KPI's:
1. Customer Acquisition Cost (CAC)
2. Conversion Rate
3. Website Analytics
Tools Used:
1. Google Analytics
2. Tableau
2. Tableau
